Customer data
that earns its keep.

AVR Advisory is the independent practice of Andy Ralphs, built on 20 years of retail data leadership across dunnhumby, Coles, Quantium, Mastercard and DFI Retail Group. I advise retailers and the brands that sell through them on building customer data assets and putting them to work in commercial and AI-enabled decisions.

Retailers hold some of the richest customer signal in the economy. Most of it does not reach a decision. My work closes that gap in four domains: loyalty and personalisation, category management, data monetisation (supplier insights and retail media) and AI built into the operating model so that better decisions become routine rather than heroic.

Data earns its keep when three things happen at once: the customer’s experience improves, the supplier trades better and the retailer earns revenue that funds a stronger offer. I hold every program to that test.

‘Value taken from customers and suppliers is banked once. Value created with them compounds.’

I am currently engaged with a major Australian home improvement retailer, designing its supplier insights capability.

I write regularly about retail, data and AI on LinkedIn. Read how I work, who I am or get in touch.