Turning customer insight into better commercial decisions.

AVR Advisory is the independent practice of Andy Ralphs: twenty years of retail data leadership across dunnhumby, Coles, Quantium, Mastercard and DFI Retail Group, advising retailers and the brands that sell through them on customer, data and AI-enabled commercial strategy.

Retailers hold some of the richest customer signal in the economy, and most of it never reaches a decision. My work closes that gap: loyalty and personalisation, category management, supplier insights and retail media, and the AI-enabled operating models that make better decisions routine rather than heroic.

I hold every programme to the same test: the customer's experience improves, the supplier trades better, and the retailer earns revenue that funds a stronger offer.

“Insight that only extracts value has a short shelf life. Insight that creates it compounds.”

I am currently engaged with a major Australian home improvement retailer, designing its supplier insights capability.

I write regularly about retail, data and AI on LinkedIn. Read how I work, who I am, or get in touch.